Blogging helps increase your visibility. Whether you are a big or small business, an individual or someone working on a side project, blogging truly should be a pivotal part of your marketing mix. And it doesn’t have to be as hard as we make it out to be.
Why do you need a blog?
There are a TON of great benefits of creating a well-run company blog. While blogging is a long-term strategy, if you put genuine work in now you’re bound to see some amazing results back in the future.
But if blogging seems like a big task for you to take on, know that you don’t have to do it alone. We are happy to help. We’ve designed a number of stellar blogging packages to ensure that your experience is as pleasant as possible.
Our blogging services:
What’s the hardest part of running your business blog?
Most of my clients tell me that it’s coming up with a consistent stream of ideas that are relevant to their audience. Seriously, almost every client gives me this same feedback. So, I figured it’s time to solve that problem.
If you’re struggling to come up with engaging topics for your audience and need a little assistance, our Researched-for-You blog post outline package is for you.
With this package, we research post ideas relevant to your brand and niche then deliver a suggested post outline with a title, headers and other relevant components (like FAQ boxes or “how-tos” when applicable), along with a colour-coded document with search engine optimized keyword research for each purchased post.
Once you have your post outline and research, it’s much easier for you to write a compelling topic. And you can be confident that it’s not only relevant to your audience but has well-researched associated keywords!
This service can be done on a one-off basis or done in a package. Packages start at $250 USD.
If writing is not what you do best or you simply don’t have the time to do it, then our Done-for-You SEO Driven Blog Posts are for you. We can deliver quality content on a weekly, bi-weekly or monthly basis that resonates with your audience and is backed by SEO and best content practices.
This service can be done on a one-off basis or done in a package. Costs start at $300.
Most blogs have a by-the-seat-of-your-pants mantra when it comes to any sort of “editorial calendar.” And while that’s just the way it is, it creates an inconsistent delivery which, in the long run, isn’t really going to help your marketing strategy. Not as much as you want it to.
Blogs are a long-term game when it comes to your marketing strategy. That means the more consistent you can be, the better. If you’re putting up blog posts as you think of them, when things get busy there will be no posts. Then, any audience you’ve built up is going to fade off. Your audience wants reliable content, so build a calendar.
Our editorial calendar is laid out with dates, topics, keywords and tasks that make it easier for you to write your posts and stay on track.
Editorial calendars can be drafted in 3, 6 and 12-month terms. They can also be created in your preferred organization solution: Airtable, Asana or Trello.
Editorial Calendars start at $250 USD.
Perhaps you have a stellar writing team that comes up with great topics and can hammer out the meat of your topics—but the posts could use a little flourish, some finessing and a little SEO-based structure. You’re in luck, we can help!
Our blog editorial services are just what they sound like. Your team writes the post, you flip it over to us where we have an editor review and update it. We can also help with SEO research and writing, add stand out content elements and update titles and headings.
Editorial services can be purchased a la carte or via package. You can decide on what editorial services you would like to be included.
Blog editorial services start at $50 USD.
So you want a blog but you simply have no time to do any of the work towards it. No judgement here, blogging is A LOT of work. But we can help you manage yours so that your audience gets consistent, engaging content, and you don’t have to worry about it.
Our blog management service can vary depending on your organization’s needs. Typically we provide the ideas, research, writing, editorial, layout and promotional elements for each blog post so that your experience is as hands-off as it can be. However, we are more than happy to tailor services to your preference.
Blog Management Service Packages start at $750 USD per month.
Does one of those services sound amazing to you?
Did you have something else in mind? If you had an idea in mind that you don’t see on our list, feel free to reach out to firstname.lastname@example.org and we would be more than happy to hear what you’re looking for.
Blogging is most effective when you are producing quality content on a regular basis. While publishing more often can help you grow your audience faster, what’s more important is keeping up a blogging rate that you can maintain. If you can only manage to publish one blog post a month, that’s completely acceptable—put it up on the same day each month. If you can manage two a month or one a week, that’s even better!
realistically, that’s a terrible answer when you’re trying to create the perfect blog post for your audience. So, here are some more number-driven guidelines:
Your blog post should be longer than 300 words. Most publications and blogs aim for a post between 500 and 1,000 words. If you are writing on a complex topic or covering a lot of information 1,000+ words is completely OK. But don’t add content just to make your blog post longer, and don’t stop writing valuable content because your post is “too long.”