Deconstructing the Blair Witch Project Marketing Campaign

The Blair Witch Project marketing campaign is largely regarded as one of the most, if not honestly the most, famous and effective film marketing campaigns. It was the FIRST viral film marketing campaign, and it’s the one that largely credited for the way we market films today.  If you know anything about the Blair Witch… Continue reading Deconstructing the Blair Witch Project Marketing Campaign

Build an Audience Avatar for Your Film

Building an audience avatar for your film is an important part of the marketing process. This is going to be one of those pinnacles of your marketing research that will help you design targeted marketing campaigns so you can ideally get your film seen by the audience that most appreciate it. But not everyone knows… Continue reading Build an Audience Avatar for Your Film

Upcoming this February

January was a foundation month—a lot of time was spent building, planning and preparing for this upcoming month of launches. On the roster, we have podcasts, websites and projects galore. I’ll be coming out with a brand new course, awesome free learning tools and a whole bunch of amazing things for you! Things to watch… Continue reading Upcoming this February